All About ETPU Foam for Footwear
Take a look at one of the most versatile footwear foams on the market today, ETPU. From running and basketball to specialty workwear, learn more about what makes this foam a game-changer for footwear.
Science and Technology
A Look at the INSITE FW28 Foam Catalog
Walk through our updated footwear foams catalog – now with a convenient interactive layout – as you plan your FW ’28 footwear designs.
All About Footwear Foam Physical Properties
Footwear foam technology keeps advancing. Learn how standardized testing benchmarks can help you choose the right insole foam.
The Anatomy of Modern Soccer Cleats
The 2026 FIFA Men’s World Cup is underway! No matter your level of play, one thing’s for certain: good cleats can make all the difference in your game. In this post, we break down the features you need to excel on the field.
A Guide To The Top Trends In Running Shoes
In celebration of Global Running Day, we’re breaking down some of the top trends in running footwear to help you find the best shoes for your next run.
How ProvenComfort® Makes Building Shoes Easy
Creating a more comfortable shoe is a breeze. Here’s how INSITE’s biomechanics lab, plus our rapid prototype iteration and consumer data analysis, can smooth your footwear development process.
The Materials Show: What to Expect
A New Year Brings New Foams From INSITE® If there’s one constant about the footwear business, it’s that footwear is always changing. The NE and NW Materials Shows are the industry’s chance to catch up with the fast-paced world of footwear innovation. And INSITE’s got...
What Runners Really Feel
What do runners really feel when they’re putting in long miles? We look at footwear biomechanics to tell a more complete story.
Why Footwear Brands Are Investing in the Insole Experience
Footwear should be experienced – and footwear experience design trends include a thoughtful insole selection to ensure comfort, performance, and support.
The Contoura Algorithm: Embodying Comfort, Performance, and Support
Our proprietary shape algorithm used for the INSITE® Contoura® insole combines the science of custom orthotics with modern footwear design.
An Interview with INSITE Biomechanics Research Lab Assistant Lily Bartel
Last month we sat down with INSITE Biomechanics Research Lab Assistant Lily Bartel to discuss her research as she completes her master’s degree at Oregon State University and how it relates to her work with INSITE.
Shock Absorption in Shoes: How and Why it Works
Shock absorption is critical for impact protection and joint health. In this post, we break down how the right shoes (and insoles!) can aid in preventing impact-based injuries.
Comfort, Supercharged: A Look at Supercritical Foam
Supercritical foam has become a popular insole material for athletic footwear thanks to its high energy return properties. Read on to learn about the scientific process behind the next generation of foams.
Using Footwear Research to Prove and Improve Comfort
Explore our ProvenComfort™ method with the experts who lead our charge towards improving the comfortability, performance, and ergonomics of footwear for all.
How Comfortable Insoles Create Returning Customers
A consumer’s first experience with your footwear can make or break their perception of your brand. In this post, we’ll explain how adding the right insoles to your shoes can make the right first impression and create returning customers.